Regardless of what the statistics tell you, some websites will soar and others will flop and you are a better man than I am if you can work that out 12 months in advance. My rule is, that if a website does not triple my financial outlay in a year, I dump it.

I do not count the pieces of writing because they can be recycled to aid other pages and the web pages can be recycled as new web pages on new or old web sites or, at the last resort, into articles.

For that reason, I have classes of loosely related sites based on the main subjects I have identified, to wit, love, sport, cars, health, travel etc.

The main thing is to start with what people would like – not what you would like. Then, attempt to find a niche within that market that interests you. The more removed your personality is from the average, the more vital this is.

Never start with yourself, but you can twist the topic back to something that you know something of or are willing to research because you are interested in it. I do a heck of a lot of research and love doing it.

I am not interested in collecting gold and gems, but my wife is and she wants my opinion frequently, so I am learning. Her son is getting married on 28-12 and he has to give his wife an ounce of gold as a gift – that is what her mum wants for her, which is a further incentive to learn about gold, investing and market trends and swings, because I have to pay for that gold.

There are so many items to write on.

I would like to create a site on orchids – I know nothing about them, but they grow like weeds here and they are my wife’s favourite flower. If that is excessively narrow, perhaps ‘Thai Gardens’.

I was in Nan the other day renewing my visa. I have already written a site on how to get a visa, but there is a stone-age tribe living in Nan Province of northern Thailand! 285 km from my house. They live in bivouacs and are nomadic. They are 10,000 years behind the rest of Thailand.

My wife is getting skin spreading over one of her eyes. It can easily be removed and will need doing after the wedding, but I can see a site on cataracts coming up.

There are hundreds of millions of us Boomers so topics for us are sure to be popular. We are aging, entering a new stage of life, are computer literate and are not poor. That’s a great blend.

A further consideration is: a man on the radio said the other day that there are more middle-class people in India than the entire population of Europe. Think about that!

And it is increasing by hundreds of thousands a year. And China is twice the size of India. So they have (or soon will have) a middle-class equalling the population of Europe and America combined. That is excluding the upper-class.

Find what interests those nouveaux-riches and you will strike it big. I believe that they love old-world style. Old European ‘style’ – not antiques, but silver salvers, beautiful tumblers, posh dog collars, fancy walking sticks, Panama hats, silk scarves, sensible shoes, home schooling, English language courses, etc, etc.

Owen Jones, the writer of this piece, writes on a number of topics, and is now concerned with Blogging. If you would like to know more, please visit our web site at PLR pieces.